Google Analytics = Necessary Tool

UncategorizedTags: Google, Google Analytics, miva merchant, miva merchant 5.5

Google Analytics is something that most people running a website are probably familiar with and as an e-commerce storeowner, you should be very well acquainted with this powerful tool.  This program is provided at no cost from Google and is the premier tool for determining various statistics regarding your site.

By examining the results determined by Google Analytics, you can gain priceless and vital insight about who is visiting your site.  Some of the details about your site’s traffic provided by Google Analytics include:

• Geographic Location
• Demographic Information (age, gender, etc.)
• Personal Buying Habits
• Time of Day When Your Site is Busy or Slow
• How Much Time Visitors Spent on Your Site
• Which Pages Visitors Viewed

After creating a free Google Analytics account, you can easily integrate it into your Miva Merchant 5.5 store.  All you will need to do is fill out some forms relating to your business.

By analyzing the traffic that is visiting your site, you can adjust and implement marketing campaigns accordingly or make the appropriate modifications to your site.

Google Analytics is an extremely valuable tool that you should start taking advantage of today if you are not already.  By studying your site’s traffic you can dramatically increase your bottom line by gaining more visitors to your website and writing better, more targeted copy for your ads.

Go to http://www.google.com/analytics/ to sign up today!

Watch this useful video to learn more about Google Analytics:

How to use the Google Analytics Interface