Increase Search Engine Rank With Miva Merchant 5.5’s SEO Templates

UncategorizedTags: Business, e-commerce, Internet, Internet Marketing, Marketing, Miva Hosts, miva merchant, Search Engine Optimization, SEO, web hosting

An online merchant’s livelihood depends on driving quality traffic to their site that will ultimately convert into sales. Therefore, search engine optimization (SEO) is a fundamental process for those with e-commerce sites. SEO is the process of making a website search engine friendly so it can be easily crawled and indexed by the search engine spiders. With the proper SEO techniques, sites can rank higher on the Search Engine Results Pages (SERP) thus amplifying and enhancing traffic directed to a site from search engines such as Google, Yahoo, Bing, Ask, etc. Since studies show that Google accounts for around 80% of all online search inquiries, it should be the primary search engine focused on for SEO because it sets the standards for search.

The definitive goal of SEO is to move your site to the top of the SERP, thus increasing traffic, page rank, visibility and conversions – otherwise known as web presence. As research has proven, increased sales are the direct result of a strong web presence and what company wouldn’t want to boost their sales? SEO is primarily accomplished by building quality organic backlinks through various methods such as article marketing, directory listings, press release distribution, e-newsletters and signature linking on blogs and forums.

The meta tags (title, description and keywords) of a web page are also key elements that search engines use in order to categorize and rank web pages. Most times, these tags remain invisible to the visitors of a site because they are in the head section of the HTML document. Meta tags provide information regarding page content and consist of keywords describing the page’s subject matter. In-depth keyword research is at the heart of a successful online business. Utilize Google’s Keyword Tools to figure out the best keywords for your site.

For the owners and operators of businesses operating on the Internet, especially those carrying a vast array of products and/or services, creating exclusive meta tags for each and every item/page can be a daunting, lengthy and drawn out process. The Miva Merchant Shopping Cart simplifies this procedure and consequently, gives the online entrepreneur more time to focus on the actual operation of their business.  In face, Miva Merchant is regarded as the most customizable shopping cart software on the market.

With Miva Merchant 5.5, you can attribute unique descriptions, keywords and titles to the bulk of your pages by simply editing three page templates. These templates are known as Storefront, Category Display and Product Display. By utilizing these templates, you can save time, headaches and ultimately money.

The Storefront template allows you to create and easily apply the most effective meta tags and title for your home page. On the other hand, with the category and product display templates, you can quickly and painlessly create and apply tags and descriptions to all individual product and category pages.

It is imperative to use the most searched for words so that page rank can improve and traffic to the site can grow. This will, in turn, lead to higher sales. Always remember that finding and using dynamic keywords is a crucial component of the SEO process.