Google Analytics allows you to track website statistics like page visits, amount of time spent on individual pages, how much your traffic has changed over different time periods, where your traffic is coming from and what times of day your site is busiest. It gives you tremendous insight into the effectiveness of your marketing campaigns and what kind of traffic your site is receiving. Google Analytics is extremely user-friendly and after utilizing its tools, you will be able to create better targeted advertisements and promotions and ultimately create a website with higher conversions.

The Google Analytics module for Miva Merchant is the most current version. It fully supports the new asynchrous tracking code and includes features like on-site search tracking and e-commerce conversion tracking.

The Google Analytics module has been tested and is completely functional with the new Miva Merchant PR7 Wombat. You can even track statistics across subdomains and cross-domain.  With an active Google AdWords account you can also integrate your Google AdWords tracking code with Miva Merchant 5.5.

Take advantage of this free module for your new or existing Miva Merchant store with WebNet Hosting today!

WebNet Hosting is a leading provider and Premier Partner Miva Host located in the Washington, DC metro area. Visit http://webnethosting.net for more details on their managed Miva Hosting plans and e-commerce solutions for your website.

For more information about Google Analytics, visit http://www.google.com/analytics/.

Now, with the availability of SEO hosting, website owners can use a single cPanel interface and control anywhere from five to 500 domains each on a separate dedicated IP address so that they are not associated with one another or with the same owner.

Now let’s take a look at some of the component parts of the whole SEO hosting package and explain what sets this kind of web hosting plan apart from your basic hosting packages.

What are IP addresses for?

First, let’s take a quick, very high-level overview of the use of IP addresses.

According to Wikipedia, “An IP address serves two principal functions: host or network interface identification and location addressing.” For computers and other devices that are connected to the Internet, the IP address identifies the machine and the machine’s location. When the IP address is for a website, it also contains geographic information about the web host and the server.

An IP address is not unlike a telephone number with an identifiable area code; for example, (202) is the area code for some phones in the Washington DC area.

Historically, there have been five classes of IP addresses: A, B, C, D, and E with D and E being restricted from public use.

An IP address is presented in a 32-bit numerical string that is divided into four octets, which are 8-bit segments, with each octet falling within the range of 0 to 255. The decimals serve no purpose other than to help humans deal with this convoluted string of numbers.

Sample IP address: 78.59.73.199

AAA.BBB.CCC.xxx

78.59.73.199 and 78.59.73.200 share the same C class

78.59.73.199 and 78.59.74.199 have two different c classes

What is so special about class C IP addresses?

Having separate class C IP addresses eliminates the possibility that these websites are related in any way.

In a typical Web hosting plan with a shared hosting arrangement, several websites with different owners share the same IP address. You have no control over the content of these various other websites and if they should get banned by the search engines, this can have negative impact on the other sites that share the same IP.

Sites that are interlinked together in any kind of “link farm” but that share the same IP address will not be credited with passing their link value from one site to the next in the group.

SEO hosting solves that problem by providing separate, Class C IP addresses to their web hosting clients, allowing them to construct a network of sites where the IP addresses are separate as are the name servers so there is no apparent relationship among them. This allows SEO specialists and website owners to gain the page rank from the sites within their network and benefit from the accumulated page rank and SEO of the various sites.

Why bother with building five to 500 additional websites?

Building this network of sites provides quality, inbound links to the website owner’s main websites, thus vastly improving its SEO without having to beg other sites for one-way links.

SEO hosting is simply a cost-effective way for website owners to be able to create their own inbound links that are the foundation of off-page SEO, which accounts for the largest portion of a website’s page rank. When you can build a high-quality network of keyword-optimized sites with related content that develop page rank and traffic, you have built-in access to an SEO goldmine. SEO hosting with multiple class C IP addresses could be the answer that satisfies your website hosting challenges forever.

About SEOHostingOnline – Host multiple sites under 1 control panel, with dedicated multiple class C IP’s in 4 different geographical locations. Each account receives its own dedicated class C IP offering you the benefits of increasing your Search Engine rankings. SEO Hosting provided by one of the leaders of Web Hosting and Miva Merchant Hosting Headquartered in Rockville, MD. SEOHostingOnline is a division of WebNet Hosting a leading provider of Managed Web Hosting and Miva Merchant Hosting. Visit, http://www.seohostingonline.com.

The Importance of Geographic Location of Servers

Since Google happens to be the biggest search engine by far, when you are talking about SEO, you are really talking about doing what it takes to make Google happy and rank your sites high and send you a flood of organic search engine traffic. Google tends to see your website’s location according to its IP address rather than strictly referring to the top level domain.

Some search engine results are filtered by the geographic location of the host, so it is important to know the location of all of the IP addresses that you are using for your websites.

For instance, if you are creating a website that caters to the local search needs for small business people in North Dakota, but according to your IP address your server is located in Florida, it might be quite challenging for you to rank well and get good organic traffic for geo-targeted search terms if the search engines think that the website is located in Florida.

If it turns out that some of your IP addresses happen to be a mismatch for the geographic focus of your content, you can visit Google’s Webmaster Central and adjust your geographic targeting there.

The Role of Content Relevance

In a couple of videos about the relevance of geographic location with regard to both SEO and rankings, Google’s own Matt Cutts said, “If your Web server is located in Germany, search engines are more likely to think that it’s useful for German users.” With regard to whether the geographic location has an impact on rankings, Cutts says that it can affect rankings because Google is concerned about returning the most relevant results to each user, and the location of the website can be a factor in deciding which content is the most relevant.

You want to make sure that your content is relevant to the geographic location suggested by the IP address, or you could run into some challenges when it comes to search engine optimization efforts.

What is the Benefit of Dedicated Class C IP Addresses?

The benefit of having dedicated class C IP addresses is that they will all be absolutely separate and independent websites in the eyes of the search engine bots. This will allow webmasters to create a broad network of sites that can be interlinked in such a way that can send search engine “link juice” throughout the network and towards the websites these sites point to. It can be extremely challenging to find a keyword relevant site with authority and page rank that are willing to give a one-way link to your site. When you own a fleet of completely autonomous websites, it becomes as easy as building out the network with quality, relevant content that will attract organic traffic and ascend in page rank on the merit of their value.

In the past, webmasters constructed so-called “web-farms,” creating elaborate, interlinked network of sites. However, as the search engines became more sophisticated, they were able to ascertain that all of the sites, in fact, were associated with a single owner, and this did not pass along the link value among the sites in the network.

SEO hosting seeks to give webmasters a leg up and allows them to gain access to as many as 500 distinct websites but also allows them to control them all through a single cPanel interface, removing several layers of complexity that would have prevented this plan from being at all practical. Having all of those dedicated IPs with the same SEO hosting company also helps to make it far more affordable than it would be if a client tried to put together a similar package on their own.

About SEOHostingOnline – Host multiple sites under 1 control panel, with dedicated multiple class C IP’s in 4 different geographical locations. Each account receives its own dedicated class C IP offering you the benefits of increasing your Search Engine rankings. SEO Hosting provided by one of the leaders of Web Hosting and Miva Merchant Hosting Headquartered in Rockville, MD. SEOHostingOnline is a division of WebNet Hosting a leading provider of Managed Web Hosting and Miva Merchant Hosting. Visit, http://www.seohostingonline.com.

Old School Link Farms vs. New School Multiple Class C IP Addresses

“Old school” methods refer to the days before Google and before search engines had such sophisticated systems designed to detect all manner of schemes cooked up by spammers and marketers to game the system and use questionable tactics to gain a competitive advantage.

One old school strategy was to build a bunch of link farms using a complicated interlinking structure to send lots of traffic to websites. Unfortunately, because all of the sites that make up the link farm come from the same IP address range, search engines identify them as all being owned by the same entity.

Now, however, search engines are able to detect the patterns, and they don’t reward sites that use these link farms with the same level of “link juice” afforded to links from sites that are completely independent and unrelated.

Enter SEO web hosting, which gives website owners a bit of a leg up in that they supply website owners with hosting plans that assign multiple class C IP addresses, which appear to the search engines as being completely independent of one another.

Links from Several Domains Pointing at Your Site

Website owners can point their domains at these sites and create their own sophisticated network of valuable Web properties with relevant content that grows in page rank and generates a nice flow of organic search engine traffic. They will then interlink these sites, pointing some at the main site they are trying to get ranked, as a way of being in control of several high-quality back links to their websites.

Since the quality and quantity of inbound links to your site account for the largest portion of your site’s page rank, getting a nice supply of quality links is crucial in order to attain good search engine optimization for your websites. Therefore, SEO web hosting helps boost page rank by providing for the creation of a network of completely unrelated class C IP address blocks of sites that can send links and traffic back to the main site without invoking the scrutiny of the search engines.

High quality, High PR Sites Pass Page Rank

Creating a network of sites that pass “link juice” to one another is a powerful strategy, but it only works when each individual site contains high-quality, relevant, keyword optimized content. In this way, the sites will grow in value in their own right, and then they can pass their accumulated rank along as the linking structure comes into play.

For this purpose, the WordPress CMS is an excellent choice for building the network of interlinked sites. The search engines love blogs because they have so many features that appeal to what they are looking for, and it can be far simpler to get a blog to rank for a specific keyword. Blogs are also very simple to set up, which is a key factor when you are building a large network of sites.

However, when it comes down to the facts, the content on these sites is what will attract the traffic and increase the page rank. Taking the time to create a good mix of relevant content or hiring writers to create the content for you will be the key to making this whole complex plan work.

SEO web hosting is not for those who are just getting started with managing websites. It requires extensive planning and management to make the most of the advantages that SEO hosting provides. If you are willing to put in the time to plan and execute an advanced Internet marketing strategy, you should be rewarded with an excellent network of quality sites with enviable page rankings.

About SEOHostingOnline – Host multiple sites under 1 control panel, with dedicated multiple class C IP’s in 4 different geographical locations. Each account receives its own dedicated class C IP offering you the benefits of increasing your Search Engine rankings. SEO Hosting provided by one of the leaders of SEO Web Hosting and Miva Merchant Hosting Headquartered in Rockville, MD. SEOHostingOnline is a division of WebNet Hosting a leading provider of Managed Web Hosting and Miva Merchant Hosting. Visit, http://seohostingonline.com/seo-web-hosting.html.

]]> http://blog.webnethosting.net/2011/01/04/how-seo-web-hosting-can-boost-page-rank/feed/ 1 http://blog.webnethosting.net/2011/01/04/how-to-use-multiple-class-c-ips-with-seo-hosting-to-increase-seo/ http://blog.webnethosting.net/2011/01/04/how-to-use-multiple-class-c-ips-with-seo-hosting-to-increase-seo/#comments Tue, 04 Jan 2011 08:42:27 +0000 Forrest http://blog.webnethosting.net/?p=390 SEO hosting can be described as spreading out several domains on various class C IP addresses so that they do not appear to be related to one another or owned by the same entity. Creating links from these “foreign” domains to a main website has powerful SEO benefits. Let’s take a look at how using multiple class C IPs can help boost your ‘money site’s’ SEO.

Building a Network of Sites

Off-page SEO factors – such as a link building – account for the biggest portion of search engine rankings. Getting links with high ranking, keyword relevant sites within your topic or niche can be challenging, and the sites that hold the most promise are more than likely your competition, so it can be quite advantageous to build your own network that will supply several high-quality links whenever you need them.

When it comes to building your sites, you want to focus on building quality sites with valuable information, sites that are keyword optimized to rank well and provide quality links that are relevant to your money site. Using the WordPress blogging platform can make setting these sites fast and incredibly easy, which is an important factor when you will be cranking our so many of them.

Choosing the Right Web Hosting Plan

Of course, since your web host is the center piece of this whole operation, you want to take the time and do your research. Read the reviews and discuss in the forums what kinds of experiences others are having with their Web hosting company. Once you get everything set up and working properly, your web host almost disappears into the background. However, when a crisis occurs, you want to be sure that you will receive the attention and responsive service that you deserve.

The first step is choosing a web host that can supply multiple class C IPs in a SEO hosting plan. Read about the specifications you require, and make sure that the hosting company you are investigating can fulfill them.

What Purpose Does Multiple Class C IPs Serve in Your SEO Strategy?

It’s really not a new or groundbreaking strategy to create a network of interlinked sites as part of an overall SEO strategy. The problem with this arrangement is that when you have several sites hosted on the same server they share identical IP addresses, Whois information, and DNS servers. Therefore, it’s quite plain to Google that these sites are more than likely owned by the same person or company. Links from these sites do not contribute the same level of credibility than if those links were to come from sites which are not owned by the same party. Search engines decide how popular your website is by how many outside websites link to it. With an SEO hosting plan, each website has a separate class C IP address with nothing to tie it to the other websites in your portfolio.

So, in a nutshell, choosing SEO hosting with multiple class C IP addresses helps provide you with the opportunity to create a network of sites in related niches using similar keywords to your money site that you can use to create lots of quality back links. The more relevant, quality, inbound links you have to your site, the bigger boost it gets in the search engines. If you’re an SEO specialist looking for a solution for your clients, this might be just what you need to get them better search engine rankings.

About SEOHostingOnline – Host multiple sites under 1 control panel, with dedicated multiple class C IP’s in 4 different geographical locations. Each account receives its own dedicated class C IP offering you the benefits of increasing your Search Engine rankings. SEO Hosting provided by one of the leaders of Web Hosting and Miva Merchant Hosting Headquartered in Rockville, MD. SEOHostingOnline is a division of WebNet Hosting a leading provider of Managed Web Hosting, and Miva Merchant Hosting. Visit, http://www.seohostingonline.com.

There are benefits of having multiple class C IP addresses tied together under a single Web hosting plan. Also, bear in mind that this strategy takes a bit of advanced planning, and it’s not for “newbie” website owners. Let’s take a look at what they are if you are considering getting started with SEO hosting.

Each One of the Multiple Class C IP’s Appear to be Independent of the Others

If you are considering choosing an SEO hosting platform, it is important that you have a clear understanding of the basics of IP addresses.

An IP address is the address of the location of a computer or device that is connected to the Internet. You could use the analogy of your street address or your phone number. It directs those who are looking to your exact location.

IP addresses can be further broken down into five classes: Class A,B,C,D, and E. For our purposes, which is a very broad overview, we will disregard Class D and E because they are reserved for special purposes.

The IP system, or Internet Protocol, is based on a 32-bit number that is then sub-divided into four, 8-bit sections (octets), with each section within the range of 0 to 255. The octets are separated by a decimal point.

In the original but now largely obsolete routing scheme for the Internet, the three classes of IP addresses – A, B, and C – differed in size and number. A class C IP contains the first octet in the range of 192 to 223, and it is the third block within an IP address string.

Search engines in all of their wisdom can identify when sites are related to one another when they are from the same class C IP address. The purpose behind SEO hosting is to assemble bundles of separate Class C IP addresses, so webmasters can confidently link them up and benefit from the improved SEO within the network.

Boost SEO

Having multiple class C is IP addresses is important simply because it distinguishes each site one from the other, although they are all still owned by the same party. SEO specialists have come up with the strategy of using multiple class C IP addresses as a workaround to bypass the fact that if you build a cluster of sites on the same IP, they don’t pass as much “link juice” as if they were from a separate, unrelated IP address.

In order to enjoy the benefits of multiple, individual sites all pointing to your main or “money” site, these sites must have valuable, useful content so that they will attract search engine traffic and gain in the rankings on their own merit. They can’t pass page rank if they don’t achieve it.

SEO Hosting Makes Managing Multiple Domains Easier

Web hosting companies have made it possible with SEO hosting plans to manage multiple domains on separate IPs, located in four different locations, simple and easy. With a single control panel you will have control of anywhere from five or ten to 500 separate domains.

In addition to saving you time and effort, a good SEO hosting plan can be quite cost effective when compared to purchasing all of those IP addresses separately ad then trying to juggle all of those accounts.

With a bit of advanced, strategic planning and a fast web development team, you can have your network of sites built, generating traffic, and incrementally gaining in page rank for you.

Therefore, the benefit of hosting multiple class C IP addresses for your website network includes an SEO boost when you interlink all of those related keyword optimized sites. SEO hosting is an ingenious way to overcome the challenge of finding a steady supply of back links for your websites.

About SEOHostingOnline – Host multiple sites under 1 control panel, with dedicated multiple class C IP’s in 4 different geographical locations. Each account receives its own dedicated class C IP offering you the benefits of increasing your Search Engine rankings. SEO Hosting provided by one of the leaders of Web Hosting and Miva Merchant Hosting Headquartered in Rockville, MD. SEOHostingOnline is a division of WebNet Hosting a leading provider of Managed Web Hosting, and Miva Merchant Hosting. Please visit, http://www.seohostingonline.com.

With a traditional web hosting arrangement, you’re given the ability to host unlimited domains that you can control through your convenient control panel. Even if you create 350 different websites on 350 different topics, the search engines will still be able to detect that these sites are related and owned by the same entity because of the IP addresses that they have been assigned to. Chances are that the range of IP addresses that your host assigns to you will all have very similar or in some cases the same class C number.

What is a Class C IP Address?

With five classes of IP address ranges that include A,B,C,D, and E, we are only going to concern ourselves with class C for now.

In the same way that your home’s address tells those who are looking for your house number, the street, and the city where it is located on a map, an IP address points to a computer that is connected to the Internet’s actual location. The range of numbers refers to the network that a computer is on, and then the host portion identifies the computer.

Example IP address: 192.43.71.254

The class C, which is the third octet in the string of numbers in an IP address, is important for our purposes because search engines can tell if a group of sites that are linked together are being hosted on the same server. They don’t credit a cluster of related sites from the same server with the ability to pass page rank through links. In other words, there is a de facto penalty for creating what’s referred to as link farms in order to boost a page’s rank.

IP Addresses from Different Geographic Locations Add Another Layer of Separation

The purpose of SEO hosting now becomes a bit more clear because it allows website owners to control bundles of anywhere between a dozen and 500 class C IP addresses, which may actually be located in several disparate locations. Since the class C portion of the IP address is different, the domains hosted on them will appear to be completely unrelated to one another despite actually being owned and controlled by one party.

Now, when the website owner creates a network of websites, they will each be treated as independent rather than related to one another.

When you are considering SEO hosting providers, make sure the host you are planning to sign up with who knows the ins and outs of this advanced SEO technique. While it is very convenient to have access to countless blocks of class c IP addresses, if the hosting company does not have responsive customer service operations, you don’t want to be second-guessing your choice in SEO hosting.

SEO Benefits

The benefits of using SEO hosting and creating a legitimate network of thoughtfully interlinked, keyword related sites come when these sites increase in page rank and then pass their rank to the sites they are linked to because the search engines cannot perceive that these sites are actually controlled by the same person. The SEO benefits come from increased link popularity for your sites because no longer do you have to beg other sites to link to you. You hold the power to create as many back links as you need.

In summary, you want to use SEO hosting when you are a website owner who is knowledgeable about SEO strategy and wants every advantage when it comes to getting your sites ranked in the search engines and receiving the most organic, search engine traffic possible to their websites. SEO hosting makes managing large blocks of class C IP addresses simple and easy, and it’s an effective way to stand head and shoulders above the competition when it comes to link popularity for your websites.

About SEOHostingOnline – Host multiple sites under 1 control panel, with dedicated multiple class C IP’s in 4 different geographical locations. Each account receives its own dedicated class C IP offering you the benefits of increasing your Search Engine rankings. SEO Hosting provided by one of the leaders of Web Hosting and Miva Merchant Hosting Headquartered in Rockville, MD. SEOHostingOnline is a division of WebNet Hosting a leading provider of Managed Web Hosting and Miva Merchant Hosting. Visit, http://www.seohostingonline.com.

For those not familiar with social networking, some of the top sites are Facebook, Twitter and MySpace.  Now is it ringing a bell?  There are so many ways that you can get creative in order to take advantage of social networking as a marketing strategy.  You can use these services to connect on  a personal level with your clients and customers in order to help you figure out your promotional campaigns.

Regardless of what kind of business you operate and what products or services you sell, there is most likely a way you can use social networking sites to promote your business.

With the advent of new websites and services comes new marketing and business strategies and brand new ways of looking at things entirely.

Sites like Facebook, MySpace and Twitter create online communities of users that come together in order to discuss, comment on, share stories/articles/videos/pictures/etc.  Sites like Facebook have become ways for people to not only connect to their friends, family and colleagues but ways for businesses to create pages in which users can “Like” your business.  They can write on your wall, comment on your pictures and start discussions regarding your products.  You can gain insights into the psyches and personal lives of your customers in ways you never could before.

Twitter is a fast growing micro-blogging site that has recently been taking the social media world by storm.  With Twitter there are even separate applications such as Twitzu, which will help manage promotions and Twibs that works as a directory of businesses and their current promotions to aid the online shopper.

Groups are common to mostly all social networking sites.  If you join groups that are related to your business then you can easily reach your target demographic.

WebNet Hosting provides reliable Miva Merchant Hosting solutions for all version of Miva Merchant, including Miva Merchant 4.  Contact us for dependable PCI Compliant Hosting and e-commerce solutions at the industry’s most affordable prices!

by Forrest Yingling

When a shopper provides a merchant website with their credit card they are going to first look for the closed padlock symbol in their web browser indicating that your site is using a valid SSL Certificate.  If your site processes credit card numbers or other confidential information like social security numbers or even addresses then you should be using an SSL Certificate, which encrypts personal information into an indecipherable set of gibberish.

In fact, SSL Certificates are one of the criteria in order to be PCI Compliant.  You will need to make sure your site is utilizing PCI Compliant Hosting as well.  When shopping for a web host, this should be one of your first questions.  If they are confused or don’t understand PCI Compliance then you should move on to the next host because this can put your livelihood at jeopardy.

In order to prove that you are a reputable business you should always put a physical address of your business to prove that you actually exist.  Even if you are running your e-commerce business out of your spare bedroom, you want to make your site look as professional as possible.  It is also always good to have a phone number where customers can reach you in case they have a question or a problem.  Shoppers want to feel confident that if there is a shipping problem or other issue, you will be able to be reached and are honest.

In the e-commerce industry, the PA-DSS has been a major topic lately.  As of July 1^st, all e-commerce payment applications must be compliant with the new Data Security Standard.  Payment applications include software like shopping carts.  It is imperative that as a storeowner, you make certain that your shopping cart is compliant.

Miva Merchant Hosting provided by WebNet Hosting is fully compliant with the PA-DSS and have been premier Miva Hosts since 2004, making them experts in the e-commerce sector.

SSL (Secure Sockets Layer) Certificates have become a staple of the e-commerce industry and are required in order to be PCI Compliant.  Whenever you see a closed padlock (or an “s” following the “http” in the web address, ie “https”) in the address bar of your web browser then you know an SSL certificate is protecting you.  The function of SSL certificates is to encrypt personal and private data into an incompressible set of gibberish so that this information cannot be compromised by hackers or those with malicious intent.

When conducting business online, it is imperative that online business owners and operators protect themselves and their customers.  A security breach can be very expensive and is detrimental to all those involved.  With the burgeoning rate of identity theft and credit card scams, it is vital to protect everyone involved in online shopping.  To provide a scope of how serious a problem credit card fraud is, the five major credit card companies report over $1 billion in losses per year stemming from stolen credit card information (much of which occurs online).

When an SSL certificate is in place then data is being encrypted on all sides, meaning between the customers computer and the web servers.  SSL certificates are not only necessary for those involved in selling on the Internet.  They can apply to anyone handling sensitive information such as banks, utility companies and so forth.  With such an abundance of private information being shared across the web, it is imperative to have the proper security precautions in place so that customers as well as merchants feel safe.

To your customers – having an SSL certificate in place shows that you take their confidentiality and personal information seriously.  Currently, most e-commerce sites offer 128-bit encryption.  This ensures them that their customers will be protected no matter what browser they are using.  If a store handles payments or collects private information like addresses, social security numbers, or dates of birth then it needs to use 128-bit or better encryption.  Sites using 128-bit or better encryption are virtually immune to hackers and their customers can feel safe.

WebNet Hosting offers SSL Certificates with all of our E-commerce Hosting and Miva Merchant Hosting packages.